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Showing posts from 2017

Consistency

Consistency is important as it makes people feel at home and instills trust in the brand. The iOS ecosystem makes it easy for people to transition from one device type to other because it has a consistent look and feel, actions and this way the brain doesn't have to apply any cognitive effort when moving from iPhone to iPad to a Mac.



I learned about Keynotopia recently and was enlightened by its application. I saw the transition of a bootstrapped Startup to a consistent Enterprise Startup and this is why I see the importance of consistency introduction in every department at Startup as early as possible.
The UX style needs to be consistent with the entire product line and a company-wide style guide maintained by the UX group is absolutely important from very early days of the Startup. Your button color, fonts, logos need to be consistent in each product and even company presentations. From the moment a customer lands on your Marketing website to the trial period to becoming an eng…

Embracing "Deep Work" for productivity

Do you have that feeling where you worked all day but at the end it feels like you got nothing done?  In past 7 years at Egnyte to reduce burnout every 6 months to an year I have to fight this constant productivity battle. I have accumulated several habits in the process to increase productivity, some of them are:-
Give yourself scheduled time: Allocate 3 hours for creative work, I had my calendar open whole day and I would get interviews and meeting scheduled randomly all over the day. When you are on a maker's schedule this is disastrous. I recently allocated 3 hours of calendar time and I reject meeting invite unless its absolutely urgent and I am contributing to it.Walk in middle of the day: by the middle of the day brain feels tired and I cant code or focus so I started 30 min walk. I tried listening to podcast or listening music on the walk but that felt more work so I stopped doing it. I just walk and think on the current problem on hand.5 minute rule: If you can finish the …